CSCI-GA-2810-001: Design and Innovation

Instructor: Prof. Lakshminarayanan Subramanian

Summer Session I

Timings: Mon-Tue: 12:00-2:20 PM

Room WWH 312

Course Objective:

The Design and Innovation class is a 6-week technology bootcamp class covering the basics of technology design, innovation and entrepreneurship.

Prerequisites: None

Overview:

This is an idea-incubation design class where students will be exposed to a spectrum of tech challenges, latest and future technology trends (using case studies) and will need to iteratively propose and refine bold computing centric ideas for real problems. Students will also initiate the process of translating their ideas to initial prototypes. Right from the beginning, students in the class will form small teams where each team will work on a single project idea that solves an important real world problem. Students will be provided exposure to basic tools and platforms that can be leveraged by individual teams in their project design and implementation. In addition to idea incubation, the class will provide a beginner's background of tech startups including: product development cycle, how to pitch your idea, product market fit, fundraising and venture capital, talking and pitching ideas to customers. Teams are expected to constantly interact with other teams to discuss and exchange ideas.

Each class will have two parts:

  1. In the first part, we will be primarily focused on refining the tech ideas of individual groups and discussing their experiences discussing pitching across groups and learning potential customer needs. Students are expected to build a technology prototype
  2. The second part of each class will focus on problem areas and case studies. We will discuss specific areas and within each area, we will provide an introduction to real problems in need of innovative tech solutions. We will discuss case studies of successful startups in this area.

In addition, we will have a regular individual short sync up session with each project group twice a week basis to track progress and provide individual feedback.

Grading:

This class will be graded based on:

  1. Class Participation, Discussion  and Summaries - 20%
  2. Idea Incubation - 10%
  3. Idea Prototyping and Design - 10%
  4. Prototype Evolution learning from Customer Needs - 20%
  5. Final Prototype - 20%
  6. Final Pitch - 20%

Class Syllabus:

Class 1: A Vision of Startup Culture

Readings:

(Optional Reading) From Zero to One, Peter Thiel

B. Masters, Peter Thiel on Startups, Apr 2012

P. Graham, "How to Start a Startup", Mar 2005  

Class 2:  NAE Grand Challenges

Brainstorming Tech Ideas and Grand Challenges

Reading:

NAE Grand Technical Challenges for the Century

http://www.northeastern.edu/academic-plan/wp-content/uploads/2015/10/NAE-Grand-Challenges-2008.pdf

Class 3: The Early Internet Bubble

Pitching Tech Ideas – Session 1

The Early Internet Bubble and the Search Engine Industry

Case Study 1: The Inktomi Story

Readings:

E. Brewer, "Inktomi's Wild Ride - A Personal View of the Internet Bubble", Talk at Computer History Museum, 2004

Class 4:  Wearable Computing Vision

Readings:

The Challenges of Wearable Computing. Thad Starner

http://www.cc.gatech.edu/~thad/p/magazine/published-part1.pdf

http://www.cc.gatech.edu/~thad/p/magazine/published-part2.pdf

Class 5: Wearables and Healthcare

Pitching Tech Ideas – Session 2

Case Study 2: Fitbit, Google Lenses

Short videos:

An interview of James Park

https://www.youtube.com/watch?v=saVicnu0l0k

Google Diabetes Contact Lenses

https://www.youtube.com/watch?v=DxB6Lg-AOpg

Class 6: Personalized Diagnostics and Medicine

Prototype Design – Session 1

Case Study 3: Data-driven Healthcare Innovations for Better Medicine

Startup Case Studies: 23andme, Watson

Readings:

https://api.23andme.com/res/pdf/23-12_predictivemodel_methodology_02oct2015.pdf

https://api.23andme.com/res/pdf/23-11_carrierstatus_methodology_28sep2015.pdf

Watch these videos:

23andme Talk by the Founder:

https://www.youtube.com/watch?v=Q6KUf75bBEQ

IBM Watson for Healthcare

https://www.youtube.com/watch?v=UFF9bI6e29U

Class 7: Personalized Learning

Prototype Design – Session 2

Startups: Knewton

Readings:

Knewton White paper

https://www.knewton.com/wp-content/uploads/knewton-adaptive-learning-whitepaper.pdf

Jose Ferreira, CEO of Knewton talk

https://www.youtube.com/watch?v=4uNHR0uo5Y4

Class 8: Green Computing and Alternative Energy

Readings:

Making Solar Economical http://www.ohio.edu/people/bayless/me101/NAE%20Grand%20Challenges%20for%20Engineers.pdf

Bill Weihl’s role at Google

https://www.youtube.com/watch?v=92PZWXfQXWU

Green Data Centers

https://www.youtube.com/watch?v=g9jdNzWq5xQ

Solar Energy Storage

https://www.youtube.com/watch?v=jzoC47ytOd4

Class 9:  Deep Learning

Prototype  Refinement – Session 1

Startup Case Studies: Clarifai, Facebook AI initiative

Readings:

Yann Lecun’s Interview

https://www.youtube.com/watch?v=AbjVdBKfkO0

Matt Zieler’s Talk

https://www.youtube.com/watch?v=kqEW8Agk0fs

Class 10: Mobile Payments

Prototype Refinement – Session 2

Startup Case Studies: Square, M-Pesa

Readings:

Mobile Banking:  Impact of M-Pesa for Mobile Banking in Kenya

http://www.nber.org/papers/w17129.pdf

How Square is Disrupting Banks

http://www.slideshare.net/patrickpijl/how-square-is-disrupting-banks

Class 11: Bitcoin and the Future of Currency

Readings:

The original Bitcoin paper

https://bitcoin.org/bitcoin.pdf

Brian Armstrong: Bitcoin Interview

https://techcrunch.com/video/hard-bitcoin-questions-for-coinbases-brian-armstrong/518473748/

Class 12: Secure Cyberspace

Prototype Demo – Version 1

Startup case studies: Damballa, Menlo Security

Readings:

MenloSecurity White paper

https://cdn2.hubspot.net/hubfs/534977/pdfs/MenloSecurity-Solution-Overview-Whitepaper.pdf?t=1433763501642

Interview with Yinglian Xie

https://www.youtube.com/watch?v=X_xwEIR2_RQ&index=40&list=PL055Epbe6d5bTJBkaOefINeUIs5-2K6Lv

Kevin Heineman: The Journey of a Security Startup (CTO, Damballa)

https://www.youtube.com/watch?v=VeYDlOIOc9k

Class 13: Big Data

Prototype Demo and Pitch Practice

Startup case studies: Databricks

Readings:

Harnessing the Power of Spark with Databricks

https://www.youtube.com/watch?v=sTxHpvIS3CQ

Spark Papers

http://people.csail.mit.edu/matei/papers/2012/nsdi_spark.pdf

http://people.csail.mit.edu/matei/papers/2013/sigmod_shark.pdf

Class 14: Internet of Things

Startup Case Studies: Meraki, NEST, Soli

Readings:

Sanjit Biswas Talk on Meraki

https://www.youtube.com/watch?v=-btH98nZVE8

Project Soli and Jacquard

https://www.youtube.com/watch?v=7GJo_kPLCTQ

Tony Fadell (CEO, Nest) talks

https://www.youtube.com/watch?v=Y2M2oicoiwQ

https://www.youtube.com/watch?v=sMmme6wvJCw

Class 15: Urban Sensing and Informatics 

Final Pitch and Demo

Startup Case Studies: Waze

Readings:

Waze interview by Noam Bardin

http://www.wsj.com/video/waze-ceo-noam-bardin-at-d-dive-into-mobile/B9982CAA-8E46-4585-9168-77ED59CC0601.html

Rise of People Centric Sensing: Andrew Campbell et al.

http://www.ucl.ac.uk/~ucfamus/papers/ic08.pdf